Elma ✓NZBN4 views

Elma is more than just a clothing brand, it is a celebration of childhood. Born out of a desire to create clothing as magical as childhood itself, Elma pieces are thoughtfully designed with a focus on function & beautiful detail. Telling our story through sweet silhouettes, natural materials, playful colour and pattern
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  • $39 +
    Maple Pant
    The the perfect everyday pant for your little one. Crafted in our Mauve Gingham, this easy pull on style features a drawstring and elastic waist and tapered leg. Finished with side pockets for keeping trinkets and treasures found throughout the day.We love the paired with the matching Frida Blouse, ...
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  • $69 +
    Ophelia Dress in Liberty 'Veronica' Print
    The Ophelia Dress is an easy fitting wrap style, crafted in the beautiful Liberty 'Veronica' Print Tana Lawn Cotton. Featuring subtly puffed full length sleeves, and ties at the front sides, trimmed with vintage cotton lace, adding to its nostalgic charm. This keepsake piece is designed to be cheris...
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  • $64 +
    Ophelia Dress
    The an easy fitting wrap style, crafted in our beautiful Peony Linen. Featuring subtly puffed full length sleeves and ties at the front sides, trimmed with vintage cotton lace, adding to its nostalgic charm. This keepsake piece is designed to be cherished now and passed down through generations to c...
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  • $129 +
    Bonnie Dress - Liberty Sadie Rose
    The Bonnie Dress features the sweetest silhouette and lovely details. Crafted in the beautiful Liberty 'Sadie Rose' Print Tana Lawn Cotton, this keepsake piece is sure to become a favourite for any occasion.With soft gathers across the front and back, the easy fitting shape leaves plenty of room for...
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  • $119 +
    Matilde Dress - Bluebell Check
    The Matilde Dress is a lovely wrap style which ties at the sides. Featuring subtly puffed sleeves , this charming dress is crafted our beautiful Bluebell Check cotton, perfect for warm sunny days.100% CottonMargot is 116 cm wearing size 6.Measurements:Length: 1yr 48.84, 2yr 52.69cm, 3yr 56.54cm, 4yr...
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  • $129 +
    Iris Dress - Liberty Sadie Rose
    Crafted in the lovely 'Sadie Rose' floral print from Liberty, this keepsake piece is sure to become a favorite for any occasion. Softly gathered across the front and back chest, falling to below the knee for extra length to grow. The neckline is graced with petite ruffles adding to its nostalgic cha...
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  • $39 +
    Hudson Cord Trouser
    The are not only super fun, but comfortable and versatile as well. The wider leg cut leg is slightly cropped in length to sit at the ankle and front pleats add detail and structure. The pull-on style features an easy elasticated waist, finished with side pockets and back patch pockets for keeping tr...
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  • $39 +
    Tillie Pant
    The s are designed for fun! Made with our Field Check cotton, this charming style features a wide, flowing leg and an easy-to-pull-on elastic waist, complete with a self-tie to ensure a perfect fit. They also feature side pockets, ideal for little hands to stash away small treasures found during the...
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  • $89 +
    Tillie Pant - Folk Check
    Crafted in our Folk Check cotton, the Tillie Pants feature a wide, flowing leg and an elastic waistband that’s easy to slip on, with a self-tie for an adjustable fit. The waistband and hemline are adorned with flat ruffles, adding a playful touch. Finished with side pockets, ideal for little hands...
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  • $89 +
    Betsy Playsuit - Bluebell Check
    This charming little playsuit is perfect for slipping into on a hot summer's day. Crafted in our beautifully soft Bluebell Check, the Betsy Playsuit features adjustable straps that tie in bows at the shoulders and front patch pockets. Perfect worn alone or layered over a blouse or t-shirt.100% Cotto...
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  • $79 +
    Penny Shorts - Folk Check
    Playful and fun, the Penny Shorts are the perfect summer staple that your little one will love. Crafted in our beautiful Folk Check, featuring an easy, relaxed fit with pull on elastic waist and self tie for a perfect fit. Beautifully finished with flat ruffles that trim the waistband edge and hemli...
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  • $79 +
    Lola Shorts - Bluebell Check
    The Lola Shorts are the perfect summer staple that your little one will love. Crafted in our beautiful Bluebell Check, adorned with the sweetest scalloped hem. Featuring an easy, relaxed fit with pull on elastic waist and drawstring, and side pockets.100% CottonTia is 113cm wearing size 5.Measuremen...
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  • $99 +
    Molly Shorts - Liberty Vigers Sketch
    Crafted in the vibrant Vigers Sketch floral from Liberty, the Molly Shorts are perfect for sunny days. Featuring an elastic waistband that’s easy to slip on, with a self-tie for an adjustable fit. The waistband and hemline are adorned with embroidered lace, adding a touch of nostalgia. Finished wi...
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  • $44 +
    Frida Blouse
    The beautifully crafted in our lovely Peony Linen, featuring a soft and billowy silhouette with full length puffed sleeves with elasticated cuff. Shell buttons extend down the centre front, with lace trim adding that special touch.Linen / CottonWinnie is 4 years old, wearing size 5.Length: 2yr 40.14...
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  • $64 +
    Marigold Blouse in Liberty 'Betsy Ann' Print
    Sweet and feminine, the Marigold Blouse will add a touch of nostalgia to your little girls wardrobe.Soft gathers across the front and back neckline create a loose and billowy silhouette giving plenty of room for play. The loose bracelet length sleeves and ruffle collar are adorned with a scalloped e...
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  • $44 +
    Joni Blouse
    The sweetest button down blouse with Peter Pan collar and gently puffed sleeves trimmed with flat ruffles. Soft gathers across the back create a loose and comfortable silhouette, crafted in our Field Check cotton.Pair with the Tillie Pant for the cutest set for play to sleep.100% CottonMila is 5 yea...
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  • $89 +
    Dune Blouse - Folk Check
    Sweet and playful, our Dune Blouse this season, beautifully crafted in our Folk Check cotton. Featuring subtly puffed sleeves and Peter Pan collar trimmed with petite ruffles, and soft gathers across the back yoke.Finished with a row of shell buttons down the centre front.Pair with the Penny Shorts ...
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  • $109 +
    Pippa Blouse - Bluebell Linen
    Crafted in a powder blue linen, the Pippa Blouse features short puffed sleeves and ruffle collar adorned with a scalloped edge, scattered with petite embroidered flowers. Soft gathers across the front and back neckline create a loose and billowy silhouette allowing plenty of room for play. Finished ...
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  • $119 +
    Fleur Blouse - Liberty Vigers Sketch
    Sweet and feminine, the Fleur Blouse brings a nostalgic charm to your little girl's wardrobe. Beautifully crafted from Liberty Fabrics' Vigers Sketch floral, it features short, puffed sleeves, shell buttons, and delicate lace down the centre front. Soft gathers at the front and back neckline create ...
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  • $69 +
    Violet Dress in Liberty 'Veronica' Print
    The Violet Dress features the sweetest silhouette and lovely details, crafted in the beautiful Veronica Liberty Print. Soft gathers across the front and back neckline create a loose and billowy silhouette allowing plenty of room for movement and play. The subtly puffed full-length sleeves and ruffle...
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  • $99 +
    Colette Dress - Folk Check
    Our vintage inspired Colette Dress is crafted in our lovely Folk Check cotton. Featuring a Peter Pan collar and three ties down the centre back. The easy fit of this dress makes it perfect for days out in the sunshine, with a full, gathered skirt that sits just below the knee.100% Cotton.Samarah is ...
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  • $99 +
    Colette Dress - Cherry Gingham
    Our vintage inspired Colette Dress is crafted in our lovely Cherry Gingham cotton ~ perfect for celebrating the festive season and beyond. Featuring a Peter Pan collar and three ties down the centre back, with a full, gathered skirt that sits just below the knee.100% Cotton.Tia is 113cm wearing size...
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  • $99 +
    Bonnie Dress - Cherry Gingham
    The Bonnie Dress features the sweetest silhouette and lovely details. Crafted in our Cherry Gingham, this keepsake piece is sure to become a favourite for any occasion.With soft gathers across the front and back, the easy fitting shape leaves plenty of room for play. Adding to it's nostalgic charm, ...
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  • $15 +
    Bow Scrunchie in Liberty Sadie Rose
    The sweetest Bow Scrunchie to complete your little ones outfit.Made in the beautiful 'Sadie Rose' Liberty Print.OEKO-TEX Certified 100% Tana Lawn Cotton.A little bit about Liberty Fabrics:Each Liberty print is made with the utmost artistry, designed in London, and then printed and finished by skille...
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