The communication of leadership

With the crisis of leadership in the western democracies there has been a growth of interest in how leaders outside of the west emerge and consolidate their positions this book analyses the communication strategies of six charismatic non-western leaders mahatma gandhi nelson mandela fidel read more castro ayatollah khomeini mohammed mahathir and lee kuan yew the book addresses the following questions in order arrive at a better understanding of communication and leadership how do leaders communicate do leaders communicate more by words or actions do leaders have unique communication strategies are leaders moral beings or impostors the book describes how each of these leaders designed a unique style that integrated verbal and non-verbal modes of communication it argues that leadership style is performed through the cumulative interaction of non-verbal modes dress body language physical possessions symbols and symbolic actions with verbal strategies for communicating visions values and l...